BioPlus implements an automated relationship nurturing journey with LearningCurv
Bio Plus RX is a specialty pharmacy, working closely with payers and the pharmaceutical industry, as well as with prescribers and 340B programs to get prompt treatment for patients, and directly supporting our patients nationwide to achieve optimal health outcomes.
BioPlusRX is ranked #1 in patient satisfaction of independent specialty pharmacies. But, they knew they could improve the relationships with their patients even further and improve their workflow by introducing more seamless marketing automation. BioPlus wanted an easier way to instantly communicate with patients to welcome their patients and kick off the transactional relationship in a professional way. They wanted a marketing automation system that would allow their team members to understand, collaborate, and effectively create marketing and nurturing programs.
Additionally, BioPlus was looking for an automated solution that could update their patients with shipment tracking details. They wanted to be informative, welcoming, and have an automated process for improving the relationship with their patients.
Given that some members of the BioPlus marketing team had limited Marketing Automation experience, they knew they would need a software that was powerful but intuitive. BioPlus wanted something more simple and graphical than their legacy system.
BioPlus made the decision to adopt Salesforce Marketing Cloud, a b2b focused automation platform, and partner with LearningCurv to help implement their new automation software. They were unfamiliar with the Salesforce universe and wanted to take a deep dive into all the capabilities of Marketing Cloud, from data extensions and Journey Builder to Social and Ad Studio.
BioPlus had a vision of what the patient-journey should be as far as touchpoints and what events would trigger what action but needed assistance creating their first journey. “We wanted a safety net to help us along the way and not inhibit us,” said Chris Bigas, Software (API) Developer at BioPlus.
The 8-week LearningCurv Show and Tell program has worked miracles on Marketing Cloud customers, allowing businesses to onboard their team while executing campaigns on the powerful but layered Marketing Cloud software. BioPlus was no different, the LearningCurv Show and Tell program worked seamlessly for BioPlus’ challenge of learning and developing a relationship nurturing campaign. Tapping into LearningCurv’s expertise allowed BioPlus to be self-sufficient while relying on the certified-experts to consult on industry best practices. “If I was stuck on something, rather than pounding my head against the screen it was nice to have the LearningCurv team there to bounce scenarios off of instead of spending too much time mocking up tests”, explained Chris. BioPlus benefited from LearningCurv’s expertise and the ability to accelerate their campaigns and save precious time for the company.
“If I was stuck on something, rather than pounding my head against the screen it was nice to have the LearningCurv team there to bounce scenarios off of instead of spending too much time mocking up tests”, explained Bigas.
BioPlus’ onboarding of Marketing Cloud through the Show and Tell program was a success. LearningCurv effectively on boarded the BioPlus marketing team and empowered their power user to confidently execute campaigns, keeping them in sync every step of the way. They now had an automated, professional, and instant welcome email journey for their patients.
Additionally, they were able to effectively synchronize their database and automatically update shipment tracking information with greater visibility to their customers. BioPlus’ original goal of providing an efficient way of starting and maintaining a transactional relationship with their patients, was accomplished.
After the engagement, the BioPlus team felt confident in executing their email marketing and nurturing campaigns and is optimistic about the future of automation for their company. Once Salesforce Marketing Cloud was implemented, BioPlus boasted an open-rate above 60%.
BioPlus’ original goal of providing an efficient way of starting and maintaining a transactional relationship with their patients, was accomplished.