Case Study - Tropicana Las Vegas

Tool: Pardot

Program: Quickstart, Tune up

Industry: Entertainment

Website:  troplv.com

Tropicana Las Vegas partners with LearningCurv to launch an automated response campaign 

 

Tropicana Las Vegas is a Penn National Gaming destination with boasts stylish rooms, suites and luxury villas, complete with acclaimed restaurants, premier entertainment options, and a 50,000-square-foot casino.

The Challenge.

Tropicana Las Vegas is a Penn National Gaming destination that boasts stylish rooms, suites, acclaimed restaurants, entertainment, and a 50,000-square-foot casino. This entertainment center wanted a better way of providing a customer journey for long-term marketing engagement.

Additionally, they wanted to organize incoming leads into a response campaign and an automated sales response to assigning leads to a specific territory. With this in mind, Tropicana sought a powerful marketing automation tool and landed on Pardot as the MA tool of choice to be married to their Salesforce CRM.

The main concern was that Tropicana’s sales and marketing team had limited marketing automation experience and knowledge of Pardot. With that in mind, they sought out an intuitive training program that would equip them to onboard the tool and learn how to utilize the tool effectively.

The Solution.

Tropicana Las Vegas opted into LearningCurv’s 8-week crash course (Quickstart program) on the Salesforce MA tool Pardot. A few months later, Tropicana came back for a Tune-up course to fine-tune certain elements of their Pardot platform. The Quickstart program taught Tropicana’s sales and marketing team the fundamentals of Pardot and got them up to speed on their new integration. The 4-week Tune Up course allowed Tropicana to focus on certain elements of the CRM integration that they wanted to improve on in a more personalized and custom training.

One of the values that Pardot brings to b2b customers is the integration with and close marriage to Salesforce CRM. But as many companies have found out, the integration can be difficult to navigate. Mapping custom fields, understanding how records sync over, understanding sync behavior, to name a few.

LearningCurv’s certified experts were able to address any questions they had and on board the Tropicana team more quickly and effectively had they attempted the daunting task on their own. “Even with our initial limited knowledge of the programs, LearningCurv made the process painless and were flexible with our busy schedules,” said Gavin Mealiffe, VP of Sales at Tropicana.

Next, was establishing a first response campaign for their new leads and a re-engagement campaign for their lost opportunities. As is often the case in the b2b world, many clients struggle with understanding how to best re-engage lost opportunities as well as handle warm leads. By using the native Pardot scoring and nurturing, Tropicana was able to better engage and re-engage old leads. Tropicana benefited from LearningCurv certified professionals’ expertise and the ability to save precious time for the company.

“Even with our initial limited knowledge of the programs, LearningCurv made the process painless and were flexible with our busy schedules.” said Gavin Mealiffe, VP of Sales at Tropicana.

The Result.

Tropicana Las Vegas’ integration with Salesforce and Pardot allowed the sales and marketing team to accomplish their goals of establishing a first response campaign, creating a customer journey for long term marketing engagement and developing an automated sales response to assigning leads to a specific territory.

Not only did they save time using LearningCurv to learn how to use their new integration. But, Tropicana was also able to master the use of drip campaigns through ongoing education with LearningCurv experts. “Throughout the whole process, everyone we worked with at LearningCurv was incredibly professional and accommodating.” Gavin recounted.

Tropicana now has a fully integrated system and nurturing customer journey that they used to re-engage lost opportunities and quickly close on warmer leads. They are currently using this system to improve relationships with their customers, track bookings, and organize leads among their sales team.

Not only that, but Tropicana also learned about up-to-date best practices that allowed them to not only accomplish their automation goals but exceed them with their newfound knowledge.

Not only did they save time using LearningCurv to learn how to use their new integration. But, Tropicana was also able to master the use of drip campaigns through ongoing education with LearningCurv experts.

 

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