Fields in Pardot allow you to fully segment your data into personas and building information around your prospects. This helps your sales and marketing team get an accurate picture of the prospect you are targeting. Finally, these fields allow you to create more personalized lead nurturing campaigns based on prospect information.
In Pardot. we have the ability to populate and change these fields using lead capture forms and automated actions.
There are two different types of fields in Pardot, custom and default fields. Among other uses, custom and default fields can be used to: