Extend Fertility is the first service in the U.S. focused exclusively on women who want to proactively preserve their fertility options. Extend Fertility is inspired by the belief that women freezing their eggs for the future have a right to the same emotional support and physician excellence as women trying for a baby now.
Following a thorough rebranding, Extend Fertility’s new Pardot users were facing uncertainty about creating professional-looking Pardot emails that reflected the new look and feel.
“With the rebrand and everything we’ve recently launched, we wanted to create a clean brand experience. This can be challenging and take longer than expected when designing emails, especially for someone new to Pardot,“ said Director of Digital at Extend Fertility.
Extend Fertility’s primary Pardot user said the team was experiencing frustration with the platform’s interface when designing emails. From ensuring fonts were loaded correctly to formatting email bodies, Extend Fertility was having difficulty getting their Pardot emails to look the way they should.
Extend Fertility turned to LearningCurv for help auditing their current Pardot setup, training their new users, and to provide ongoing support for the platform.
LearningCurv’s certified consultants helped Extend Fertility’s P ardot users understand the best way to approach different tasks and projects in the platform. LearningCurv provi ded training on designing Pardot email templates and other automation processes that the new users didn’t have experience with.
“Having access to the training materials and the LearningCurv team, as well as being able to ask questions as they arise, was really helpful for us. We worked with Colton and Nel son for the training sessions, and they were very professional, organized, and patient with us as we got up-to-speed.”
Extend Fertility successfully used Pardot to create branded emails and launch drip campaigns that are essential to their organization. Through LearningCurv’s guidance, Extend Fer tility’s Pardot users can now confidently set up customer campaigns, such as their new customer welcome series, in addition to urgent communications, such as patient notifications.
“I’m using Pardot every day to create emails and ensure we have engagement series setup. It’s important to us that everything is uniform and adhering to our new brand guidelines, and we wouldn’t have been able to do that if we were working with a system where our abilities were limited.”
Beyond designing emails, Extend Fertility’s marketers now have a better handle on list creation and can effectively leverage data in Pardot to tailor their messaging.
With typically long customer cycles and a significant amount of information about each patient, being able to better segment their audiences and track the customer journey has been critical for Extend Fertility.
“With LearningCurv, I feel like I get answers to anything I need, and the team has always been very willing to hop on the phone and walk through something with me. Knowing that that ’s the level of service we get, I would definitely explore other LearningCurv services if we ever need them.”