To further investigate and tackle their Pardot issues, The LGBT Community Center brought in LearningCurv for a platform audit and consultation.
LearningCurv’s Pardot-certified consultants reviewed The Center’s automations and segmentations to determine the best approach for their specific challenges, as well as identify ways to make the platform more streamlined overall.
The Pardot audit not only focused on restructuring certain engagement programs, but also on helping The Center’s Pardot users build the skills needed to do so in-house. Through the process, those users enhanced their strategic and technical understanding of what is possible with dynamic lists and list setup.
One of the campaigns they revamped, an email program focused on their major Cycle for the Cause event, which raises funds to support The Center’s HIV and AIDS programs, included communications directed to several different segments of event participants.
With LearningCurv’s help, The Center’s marketing team consolidated the campaign from 5 separate engagement programs into 1 single, streamlined funnel by reworking its structure with proper logic and custom fields imported from Salesforce. Evan Britt Director of Digital Marketing at The LGBT Community Center.