Performance_Subscriber is now ready to be filtered into sendable data extensions
For instance, you can create a segment of subscribers with a high open rate, but low click rate. With some additional SQL and columns, you could even track trends in a subscriber’s click or open rate over the last 30 days, 60 days, 90 days, etc.
Not only is Performance_Subscriber helpful for segmenting, but it can also be the basis of creating new and useful reports.
For example, a signup source could be added to a subscriber’s record. An additional data extension could then be created to group together the performance of that source, instead of the individual subscriber.