Segmentation Rules

Nelson Eisenmann

Segmentation Rules

Beginner’s-Guide-to-Pardot
Nelson Eisenmann

Nelson Eisenmann

Director of Marketing Automation

Segmentation rules are a form of automation that only run once. Segmentation rules are an easy way to perform a bulk action in your prospect database and further segment your prospects based on your criteria. They will only affect prospects that exist in your database at that specific point in time.

Here are a few actions you can do with segmentation rules:

  • Add or remove prospects to an existing list
  • Add or remove prospects to a new list
  • Add prospects to a Salesforce campaign

A typical use for segmentation rules is with static lists. You can use segmentation rules to add prospects to a certain list or remove them. For instance, you can add all prospects with job title “CEO” (at that moment) to a static list.

 

How to set up segmentation rules

Much like automation rules, there are two steps in setting up a segmentation rule: setting the rule and setting the action.

 

Rule

Setting the rule is creating the criteria a prospect must meet for the action to apply. It can be applied to any of the prospect default or custom field information.

For example:

  • Job title
  • Country
  • Revenue
 

Action (Completion)

The action is what will happen to the prospect once the criteria is met. There are only 6 actions that can be completed on a segmentation rule. actions:

  1. Add prospects to an existing list
  2. Add prospects to a new list
  3. Add prospects to a Salesforce campaign
  4. Apply tags to prospects
  5. Remove prospects from a list
  6. Remove tags
 

Conclusion

Now that we have explained the different types of automation in Pardot, let’s discuss how to create landing pages.

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