Before you push send on your Pardot emails, we recommend that you test your email drafts and templates before going live. The reason for this is because your emails may not look the same on different email service providers like Gmail, Outlook, etc.
To begin, you will need to conduct email rendering tests and send them to a test list before sending out your emails. This ensures optimal deliverability, confirms that the populated data is correct, and that all formatting appears as designed.
You can gain access to the Litmus testing integration if you have Pardot Plus or above. This powerful feature helps you preview what your email will look like in various browsers and screen sizes.
By utilizing the Litmus testing feature, also called “rendering tests,” you can make sure all your emails are responsive across multiple email clients and devices. You can also perform a Spam Analysis test that will give you the insight to see if your emails will go straight to inboxes rather than spam folders.
To test for spam analysis, subject line, or email rendering previews:
Rendering tests allow you to see how your email will look across all major email service providers and devices.
This allows you to see a preview of what your subject line will look like on different email service providers. If your subject line is too long or variable tags are not populating correctly in it, this preview will let you know.
Spam analysis will test your emails against different spam filters on the server side. It gives you feedback in the form of a spam score and, when possible, provides an explanation for why you received that score. It is a good way to gauge how many servers might mark your email as spam.
As a general rule of thumb, you should always send yourself a test email to verify if your hyperlinks and variable tags are working. This allows you to preview it as a prospect and confirm that everything is populating correctly. You don’t want to damage your brand’s credibility by sending emails with broken tags and links. Sending defective emails is an easy way to lose a prospect’s interest.
As marketers, we can schedule up to a thousand emails a month. Having an airtight quality assurance process is important when working on a variety of emails simultaneously and managing a large segmented database.
The certified Pardot consultants at LearningCurv have years of experience building and managing effective, engaging email campaigns both internally and for a variety of clients. Visit our Pardot page to learn how we can support your marketing automation efforts.