At this point, you may be wondering what the benefits are to connecting to your Salesforce account. Salesforce explains it as “marketing automation with the world’s #1 CRM”. We look at it as sales and marketing alignment for effective lead nurturing.
No matter where you are in the marketing or sales career, you have come across some misalignment of sales and marketing. Whether that comes in the form of conflicts of interest, quota attainment, team goals, or differing personalities, this is a formidable issue for any growing sales force.
Integrating Pardot with Salesforce won’t miraculously change all these internal dynamics but will allow for greater standardization and working toward a common goal.